Project Summary: Reel to Real joined the European production of Ridley Scott’s ROBIN HOOD to produce all of the behind-the-scenes content. Highlights include: a theatrical NCM trailer, an in-store Best Buy featurette, an HBO First Look and a 22-minute international TV special, as well as a 9-part interactive trailer. The latter played with a custom interface on the movie’s website with featurettes ranging from “Archery Training” to “Ridley Scott’s vision,” each capturing a unique and exciting part of the filmmaking process. During production we shot concurrently for Home Entertainment, and the BTS content was subsequently used to produce a host of Blu-Ray Special Edition documentaries.
Client: Universal Pictures