Chevrolet: Behind-The-Scenes Content for the Anthem New Roads Campaign: Corvette, Spark, Impala, Volt, Sonic & Trax


Project Summary: As Chevrolet launched their 2013 ‘Find New Roads’ campaign, Reel To Real was there to document the journey: shooting material for 8 unique behind-the-scenes featurettes introducing Chevy’s new 2013 vehicle lineup, including the Volt, Spark, Impala, Trax, Sonic, and of course, the incomparable Corvette.
Client: MCCann + GM